Brainstorming is a technique usually involves five to ten people together to come up with a creative solution to a problem . Idea behind brainstorming is to create an atmosphere of enthusiasm and generation of as many ideas as possible. Criticism is avoided in brainstorming technique.
Brainstormingtechniques can be used at any time in an organisation which wants to develop its cereative or free wheeling ideas. Ideas may differe drastically from person to person.
Brainstorming technique was used originally to develop an advertisement programme.